Friday, December 27, 2019

Classism and Prejudice in Today´s Society - 1356 Words

In today’s society people are viewed as being in different classes depending on how much money they bring in. The categorization of people is known as classism. Classism is simply the prejudice or in favor of people belonging to a particular social class. Classism is known as one of the largest social problems plaguing the world today. Classes are formed according to how the rules of the following institutions; government regulations and economic status. It is held in place by a system of beliefs and cultural attitudes that ranks people according to their; economic status, family lineage, job status, and level of education. There are three major classifications to which people are titled. They include upper or high class which includes the†¦show more content†¦They tend to be ambitious and value success, community responsibilities, hard work and excellences both in and out of the classroom setting. Many of the upper class students, like the lower class students, are e xtremely aware of their class and may be embarrassed about their advantages. They tend to hide their class background, while at the same time they are taking their freedoms for granted (Class and the Classroom.). The quote from the famous book â€Å"To Kill A Mockingbird† summarizes the main classes in today’s society. It is as followed: You know something, Scout? I’ve got it all figured out, now. I’ve thought about it a lot lately and I’ve got it figured out. There are four kinds of folks in the world. There’s the ordinary kind like us and the neighbors, there’s the kind like the Cunningham’s out in the woods, the kind like the Ewells down at the dump, and the Negroes (Lee, Harper). To prevent classism in our classrooms we need to address the following; be aware of who are students are and their backgrounds, increase the amount of diversity in our curriculum to meet the needs of each class represented, and finally we need to w ork individually and collaborate to change classroom and school practices that down ground students. As educators it is important to be mindful of who are students are and their backgrounds. Information about students will allow educators toShow MoreRelatedClassism And Prohibition In The Great Gatsby1569 Words   |  7 PagesA World Divided: A Look at Classism and Prohibition in The Great Gatsby Abraham Lincoln famously said: A house divided against itself cannot stand; in today’s world full of conflicts, protests, and wars, this is an idiom that holds immense truth. It has been so for as long as there have been people with opinions, and 1920’s America was an era full of opinions. The Great Gatsby, a novel by F. Scott Fitzgerald, is a classic tale of the Jazz Age told from the perspective of Nick Carraway, a newcomerRead MoreClass Essay : Class And Classism1514 Words   |  7 PagesClass and Classism My gender, having a military parent, our type of society and being a middle-class family is the biggest influences in terms of my own biases. Lareau states the best example of the next influence, which is how a person’s class affects their growth and development in Unequal Childhoods (2003). She talks about how the class of a child gives them more opportunity for growth and advancement. In society today we perceive the rich getting richer and the poor getting poorer. ThroughoutRead MoreAnalysis Of Katherine Mansfield s The Dolls House Essay2323 Words   |  10 Pagesoften making comments on the society around her. The four short stories of Mansfield that I am going to talk about are also based on the interaction between societies. The people in the 19th century were blinded with darkness of class prejudice and external appearance. The four short stories are ‘The Dolls House’ ‘The Garden Party’ ‘A Cup of Tea’ and ‘Miss Brill ’. The text which I have chosen builds up the strong connections with the theme of prejudice through classism and ageism present in the worldRead MoreTupac Amaru Shakur s Change Essay1307 Words   |  6 Pagesmurdering someone like yourself or selling narcotics. Tupac Amaru Shakur, wrote the famous song â€Å"Changes† in 1992 but it was released after he was murdered, in October 1998. Tupac exposes the reality of commonly ignored societal ills such as racism, classism, and discrimination and establishes that unity is the only way out. Through the use of juxtaposition, allusion and call to action, Tupac illustrates his thoughts on racial desperation and its correlation to overarching racism during the period ofRead MoreTo Kill A Mockingbird Judgement Essay1406 Words   |  6 Pageseach character also each person in life. The jury should not laugh at the prisoner because it is only a matter of time before roles can be switched. In Harper Lee s award winning novel, To Kill A Mockingbird, she sets the plot in the small Southern town of Maycomb, Alabama, during the Depression. During this time period, issues like classism, racism, genderism, and general stereotyping were quite prudent. Harper reveals that it is unjust for one person to make the rash decision of placing judgementRead MoreThe Never Ending Cycle of Prejudice In U.S.A Essay1331 Words   |  6 Pagesdiscrimination and prejudice throughout its history. On July 2nd, 1964 the United States took a step in the right direction, when it recognized the principle that all men are created equal with the passage of the Civil Rights Act. The Act outlawed all discrimination formed on the basis of race, religious affiliation, gender or ethnic origin. In addition, it ended racial segregation in educational institutions and in the workplace. However, it can be argued that discrimination and prejudice remain today. AmericaRead MoreThe Universal Declaration Of Human Rights, Article 11,1475 Words   |à ‚  6 Pageslaw and the unwritten rules of society. Scout and Dill, in particular, are blank slates who begin to develop ideas of equality and become repulsed by the cruelty and hypocrisy of some men. One set of laws in particular, which paves the way for the cause of such racism, were the â€Å"Jim Crow† laws. Many states — particularly in the South — passed Jim Crow laws (named after a black, show character), which severely limited how African Americans could participate in society. The U.S. Supreme Court pavedRead MoreInequality and Prejudice in Harper Lees Novel To Kill A Mockingbird1144 Words   |  5 Pagesis one of the main themes and situations presented. Narrated by a young South American girl in the 1930’s, this book explores the several cases in which one can view the rest of the world as something beautiful, while others can opt to say it all looks dark and hateable. This innocent girl, Scout, faces many situations involving racism, classism, fear of the unknown and various types of prejudice which make a great impact on her life and teach the reader countless life-lessons. This novel takes placeRead MoreAn Evaluation Of The Economic Benefits And Ethical Issues Of Population Control1474 Words   |  6 Pagesby the fundamental idea that earths capacity to supply is fixed and human population is constrained by physical limits and of scarce natural resources. They state that human biological requirements don’t change. For example; everyone on the planet today needs 2000-2500 calories per day to be healthy, this is the same amount of calories our ancestors would have needed 1000 years ago, however, the earth is now vastly more populated than 1000 years ago, consequentially, there will come a time when thereRead MoreAudre Lorde s Career As A Poet Broke1507 Words   |  7 PagesWith her lesbian and feminist persona, Audre Lorde’s career as a poet broke through during the bloody and turbulent period of the late 1960’s. Debuting her first collection of poems in 1968, Lorde began her career by expressing herself, a black lesbian feminist and her thoughts on different political issues of that time. Along with other black feminists, such as Lucille Clifton and Alice Walker, Lorde provided a voice for black women who she believed were sexually oppressed and deserved as much respect

Thursday, December 19, 2019

Should Students Who Cyberbully Be Suspended Essay

According to Quotes.com, Paul Walker once said You know, all that really matters is that the people you love are happy and healthy, Just remember you dont wake up to please anyone but yourself, The rest of them are just sprinkles on the sundae This means you are to please yourself and nobody else and if they bother you, you can just scrape them off. Should students who cyberbully be suspended? Although you could be fined for suspending a students who cyberbully should be suspended because there would be fewer suicides so the school would get more money, other bullies might stop and the victims would feel safer. Kicking kids out of school for cyberbullying could cost schools†¦show more content†¦Just think how you would feel if your bully was always staring and tormenting you. So even though schools can lose money by suspending students for Cyberbullying schools can also gain money, other bullies might stop, and the victims might feel safer. Here are some things you can do to stop bullying. Avoid joining in or laughing. Sometimes kids will chime in or laugh at a bullying incident to avoid becoming the next target. Even if you don’t feel brave enough to do something, you can at least avoid giving in to peer pressure. Walk away. Sometimes bullies are bullying simply to get the attention. And, if they don’t have an audience, they will stop. As a result, sometimes all it takes is to walk away from the incident or to ignore the bully. Still, you should report the bullying incident to an adult so that it doesn’t happen again. Tell the bully to stop. Usually if a bully is not getting positive attention from the crowd, he will stop what he is doing. It only takes one or two people to show disapproval and the bullying will end. You should use this method only if they feel safe in doing so. If the bully poses a physical threat, another option might be to find help. Get an adult. Encourage yourself to calmly walk away from a bullying incident and go find help. This can be done discreetly and keeps you out of harm’s way.(About.com) As Muhammad Ali once said, There are more pleasant things in the world thatShow MoreRelatedCyberbullying Is A Big Concern For Society Today920 Words   |  4 Pagesclick of a button, but it’s not that simple. Once it’s online, it follows the victim everywhere they go. Cyberbullying greatly affects the victim’s mental and emotional health as well as their ability to do well in class, so schools should have the power to punish cyberbullies even if it was done off of school grounds. Cyberbullying is defined as bullying that takes place using electronic technology such as cell phones, computers, and tablets and is often done using communication tools like social mediaRead MoreCyberbullying : What Teachers And Schools Can Do From The Scholastic Inc.1140 Words   |  5 Pagesschool official states in her article Cyberbullying: What teachers and schools can do from the Scholastic Inc. in 2014, â€Å"42% of kids have been bullied online—1 in 4 have had it happen more than once†. Central Idea: Cyberbullying must be stopped, cyberbullies are using sites like Facebook and text messaging to bully their victims. According to cyberbullying statistics in their article Bullying Statistics in 2013 states around half of all teens have been victims to cyberbullying, the person sitting nextRead MoreCyberbullying Is A Recent Problem Among Youths And Their Families939 Words   |  4 Pagesfurther issues for both parties, and there are better solutions to this problem other than a school suspension. Schools should focus on what happens in the school and on school grounds, not about what happens when the student goes home. The only reason schools should do something about cyberbully is if it happens on one of their computers or over their Wi-Fi. Moreover, students mainly do the cyberbullying, while on their devices at home, on their own Wi-Fi. This means that schools no longer haveRead MoreCyber Bullying : A Non Profit814 Words   |  4 Pagesto make the Internet a safe place for teens. I’m going to tell a quick story about a blind high school student at Huntington Beach that was being bullied by a kid who I think deserved to be suspended, if it wasn’t for Cody Pines, a junior who had stepped in and knocked the bully to the ground to protect the blind student who he knew since the sixth grade. Later on the school district suspended Cody for stepping in and helping the victim. I don’t think that was the right move for the district to doRead MoreHurt, Pain, Physical And Mental Distraught Are Just A Few1597 Words   |  7 PagesHurt, pain, physical and mental distraught are just a few words that victims of cyberbullying will describe how they felt. 52% of students in America are being cyberbullied, which is half of the American students. This can lead to loss of self-esteem, feelings of shame and anxiety, difficulty in learning, emotional and physical harm, and suicide. Cyberbullying is a huge problem in our society today. Cyberbullying is taking advantage of our free speech, but there are many solutions to stop it inRead MoreCyberbullying : A New Source Of Communication And Socializing For Young People Today1379 Words   |  6 Pagestaken some lives. Action should be taken in order to address this issue. The bullies should get some type of punishment no matter what age they are and the victim should be offered help. Cyberbullying is known as bullying with words, pictures, video, or anything that people do through the Internet. The Merriam Webster dictionary defines it as â€Å"the electronic posting of mean-spirited messages about a person (as a student) often done anonymously†. The main point of cyberbully is to make the victim feelRead MoreIs Bullying A Serious Problem?1683 Words   |  7 Pagesevery year 3.2 million students fall victim to bullying. These number are alarming and growing. Physical bullying is not the only type of bullying. Recently within the last two decades technology development has skyrocketed, while this is a positive thing, it has allowed for bullies to change up their tactics and attack and bully from the anonymity of the internet. This allows for the bully to do, say, and post whatever appeases them without being caught. The term cyberbully was nonexistent beforeRead MoreCyberbullying Is A Serious Problem1697 Words   |  7 PagesCyberbullying Bullying has existed for generations. Bullying use to occur face- to –face; you knew who the bullies were and where they lived. Because of available technology, a bully can be totally anonymous on the internet. Technology advancements, internet and social networks have produced a new method of bullying called cyberbullyimg. Cyberbullying incidents have become widespread in the past few years. According to DoSomething.org,† almost sixty percent of young people say that they have beenRead MoreCyberbullying And Its Effects On Society919 Words   |  4 Pages(Cyberbullying Research Center). Students can be victims of cyberbullying anytime they have access to their phones or computers: at home, at work, at school, waiting at the doctors, also the cyberbully can commit these acts at all the same times. In this day and age of technology there is no relief or break for the victim. Cyberbullying must be dealt with by imposing more severe punishments and at criminal level. Over the span of ten years 15,000 middle and high school students have been surveyed on cyberbullyingRead MoreWhen Do Rights End And Consequences Begin?2498 Words   |  10 PagesWhen do Rights End and Consequences Begin? â€Å"Everybody in O’Fallon knows who you are. You are a bad person and everybody hates you. Have a bad rest of your life. The world would be a better place without you.† (qtd. in Klien 119). These taunting words appeared on the computer screen of Megan Meier, a thirteen-year-old living in O’Fallon Missouri. One of Meier’s friend’s mother, Lori Drew, created a fake profile, â€Å"Josh†, and friended Meier on Myspace (Ibid). At first â€Å"Josh† was kind and friendly with

Wednesday, December 11, 2019

Immigration and Discrimination in the 1920s Essay Example For Students

Immigration and Discrimination in the 1920s Essay Beginning in the early nineteenth century there were massive waves of immigration. These new immigants were largely from Italy, Russia, and Ireland. There was a mixed reaction to these incomming foreigners. While they provided industries with a cheap source of labor, Americans were both afraid of, and hostile towards these new groups. They differed from the typical American in language, customs, and religion. Many individuals and industries alike played upon Americas fears of immigration to further their own goals. Leuchtenburg follows this common theme from the beginning of World War I up untill the election of 1928. If there was one man who singlely used Americas fear of immigrants to advance his own political goals it was Attorney General Palmer. The rise of Communism in Russia created a fear of its spread across Europe, and to America. Palmer tied this fear to that of immigration. He denounced labor unions, the Socialist party, and the Communist party in America, as being infultrated with radicals who sought to overturn Americas political, economic, and social institutions. Palmer exasperated this fear in Americans and then presented himself as the countrys savior, combatting the evils of Communism. He mainly centered his attack on Russian immigrants. During the infamous Palmer raids thousands of aliens were deported and even more were arrested on little or no evidence. Their civil liberties were violated, they were not told the reasons for their arrests, denied counsel, and not given fair trials. What followed was an investigation of Palmer led by Louis Post which overturned many of Palmers actions. Palmers cretability was shattered after in a last minute attempt to gain the 1920 presidencial nomination, he made predictions about a May Day radical uprising, the nation perpared itself, but on May 1st 1920 all was peaceful. While the raids had stopped, the hostilities towards immagrants still remained prevelent. Immigrants were used by organized industries as a source of cheap labor. But as labor unions began to form and push for better pay, shorter hours, and improved working conditions industries saw that it was not as easy to exploit these immigrants as it had been before. Like Palmer, they tied the Americans hostilities towards immigrants to the newly emerging fear of radicalism. When workers struck, industry leaders turned public opinion agains them by labling the strikes as attemps at radical uprising. As a result, workers were often left with no other choice than to accept the terms of industry management. The fight for prohabition was aided by Americas antagonism for immigrants. Protestants and old-stock Americans attempted to link alchol with Catholic-Irish and Italian immigrants. They were viewed as immoral and corrupt for their vice. Prohabition was a means of counterattacking the evils of the urban cities and their immigrant dwellers. In addition, the rise of the KKK was a direct result of the hostilities harbored towards the immigrant population. Started by native born, white, Protestants, the KKK was afraid of the encroachment of foreigners, expecially those  who answered to a foreign Pope as their religious authority. Playing upon these fears, the KKK gained support and was its members were able to politically control parts of Ohio, Oklahoma, Texas, and much of Indiana.

Tuesday, December 3, 2019

SAMPLE LAW SCHOOL APPLICATION ESSAY - BEFORE

Integrity, discipline, selfless service, loyalty, courage, and competence are a few of the values and traits the military has instilled in me. Many of my successes in life can be attributed to those values and traits. I believe for the most part it is because these values and traits where built upon a strong foundation of perseverance. Obtaining my baccalaureate degree and my commission as an officer in the Army are prime examples of how perseverance allowed me to overcome difficult obstacles in my life.Neither of my parents went to college. My mother, a Dutch immigrant, finished her education short of fourth grade. My father barely passed the GED with the help of his Army recruiter. My parents worked hard but had little to show for it. I knew I wanted more out of life for my self and my family. Education was my opportunity to change my life. The specialized education system I had attended while in Holland resulted in my graduating high school at age 16. My father felt college would be a waste of money and refused to support me financially. My mother could not assist me financially, but she gave me the most valuable thing I needed; her encouragement. Two months after graduation from High School, I got a job working 45 to 50 hours a week, moved out into my own apartment and enrolled in college full-time. My average workday began at 4:30 am and ended at 3:30 pm. I went to school during the week from 6:00 pm to 11:00 pm. I still do not recall when I slept or did school work, but I was determined to succeed.As busy as I was between work and school, I still found time to do volunteer activities here and there. When I turned 17, I wanted to make a more substantial impact in the community that also would enhance my future. I joined the National Guard. I firmly believed, and still do, that nothing in life is free and that includes our rights and freedom. Even though the National Guard was taking up an additional weekend per month, I was still progressing in college at a decent pace and receiving decent grades. In the middle of my sophomore year, I began to realize that I did not just want to make a difference in the community, I wanted to lead others to make a difference too. The National Guard at the time was in need of officers; especially female officers. I applied to the Officer Candidate School weekend program, and was accepted. The rigorous and demanding training process began with one hundred soldiers. Five of the one hundred soldiers where females. From the beginning, I was singled out by the tactical officers because I was a female and had opted to go in the Corps of Engineers upon graduation. Female officers did not traditionally go into engineering at that time. Fourteen months later, eleven soldiers received Federal Commissions as Second Lieutenants in the U.S. Army. I was the only female among the eleven to graduate. Serving as an officer gave me some unexpected financial benefits that let me cut back the hours I was working and focu s more on school. Finally, five years after I started the journey for my degree I received my Bachelors in Business.The perseverance I displayed in pursuing my degree and commission is the same perseverance that will ensure my success at the University of Maryland. My background in diverse leadership positions will allow me to contribute to my class from a unique perspective. Not many individuals at age nineteen have experienced being responsible for over thirty people. I have prepared and lead a 120 soldier unit for overseas deployment during a time of hostilities. The difficult decisions I have made and ethical dilemmas I have endured have made me realize the importance of choosing the harder right rather than the easier wrong. It is this realization that will not only guide me while in school, but later on to become lawyer of integrity and character. I wish to study law for the same reason I joined the military. I want to serve my community from a position of leadership that is n ot only challenging, but in which I can make a difference.I believe the University of Maryland will provide me a leading education and open doors to future opportunities. Having an education from an institution that is among the best in the nation certainly helps when pursuing a professional career, but it is not the primary reason for my choice. The primary factor for me choosing the University of Maryland is its applications oriented education. To read something and see it done is valuable, but to truly understand and succeed you must apply it in as a real environment as possible. The Army uses a saying to guide leaders in establishing training for its soldiers: Train as you fight and you will fight as you train. I try to apply this philosophy to my education whenever possible. The law clinics, externships and the mentor program the University of Maryland offers will give me that valuable hands on training experience I will need in order to successfully serve the community. It is my sincere hope that you will that you will consider my application favorably and grant me entrance to the law program.

Wednesday, November 27, 2019

Macbeth As A Tragic Hero Essays - Characters In Macbeth,

Macbeth as a Tragic Hero In the play Macbeth by William Shakespeare, we discover that Macbeth is a tragic hero. Macbeth is very ambitious, courageous, and a moral coward: all these things lead to his tragic death at the end of the play. At the beginning of the play, Shakespeare defines Macbeth as a hero very clearly. From the courages in defense of Scotland is significant in the opening scene. However, he is very ambitious to be king. At the beginning of the play, he was loyal to the king. While he did imagine of murder his mind rejects it and said, "Why, if fate will have me king, why, chance may crown me," - Act I, Sc 3, p.44-45. Yet increasingly his ambition defeated his good nature. When Duncan named Malcolm the Prince of Cumberland, Macbeth decided on the murder of Duncan. When Duncan arrived at Inverness, Macbeth controled his ambition for the time being and did not kill Duncan. The failing of his decision was soon reflected by Lady Macbeth who called him a coward. From then on, after the murder of Dun can, Macbeth entered into a life of evil. Since he overcomed his good nature, he no longer needed to be with his friend Banquo. He wanted to protect his ambition, by killing the king, and now he killed Banquo, due to the prediction of what the witches said about Banquo's son becoming the king. Macbeth wanted to ensure that he would reach his ambition without problems. Macbeth, who now no longer needed any encouragement from Lady Macbeth, started to leave her in ignorance of his plans. Near the end of the play, Lady Macbeth sleepwalked and had a dream about the killing of Duncan and Banquo. She died because of all this pressure and her guilt about the murder. Soul of Macbeth have been destroyed since Macbeth love Lady Macbeth very much, as shown in Act I, Sc. 5, p.58, "My Dearest Love." The power of nemesis is shown clearly at the end of the play when Macduff came back to murder Macbeth. Macbeth would never have guessed that Macduff would come back for revenge for the killing in Macd uff's household. This nemesis shows an additional force beyond Macbeth's control. Because of Macbeth's strong beliefs in ambition and the witches, when he found out Macduff was not born of woman, and also found out the Birnam Wood had been seen moving, he realized that the third apparition had deceived him and he understood he was no longer safe. Through the development of this tragedy, Macbeth has turned from a fine natured person to an evil person. His ambition, strong belief in the witches, has brought him to a tragic end of his life, and caused many people to lose their lives.

Sunday, November 24, 2019

Gods Laws essays

Gods Laws essays The oldest profession in the world is not what would be commonly accepted in society. Before a woman had a chance to sell her body, people looked up at the stars and wondered what they were. They made figures out of the shapes they made. As we advanced through scientific research many other doors opened that allowed us to see what it was the earth is existing in. Our constant need to explain what is happening comes from our want to control. Knowledge is power, and nothing is more unexplained that the universe. Time is interlocked and must be understood if we want to accomplish a deep knowledge of the cosmos. Commonly it was thought that there was no such knowledge. The author Stephen Hawking had shown many otherwise. His books give a deep history and knowledge of how the universe exists. He also explains many others aspects of the cosmos and puts his works in an understandable writing style. He puts the largest accent on his studies of black holes. These are fascinating happening and the way to understanding the universe and several others can be found through the study of black holes. There are several features of black holes that makes them incredibly fascinating. The first one would be the common misconception of how noting can escape a black hole. This is true in most points. If nothing can escape them, how does one detect a black hole? Stephen Hawking discovered a fascinating aspect using anti-particle properties. He found that when matter is pulled into a black hole by gravity matter is constantly being pulled apart. This causes the anti-parties of matter to be throw away at incredible rates. This happens at consistent times. The large amount of gamma radiation let off by this is how Mr. Hawking now finds black holes. Another interesting concept of black holes is they are can be formed other ways than by the end of a stars life. Stephen Hawking and his associates found that any...

Thursday, November 21, 2019

The role of Social Media as a mode of Market Communication in the U.K Dissertation

The role of Social Media as a mode of Market Communication in the U.K - Dissertation Example TION 1.1: Introduction Marketing has been one of the most important aspects of creating awareness about different products and services. In last few years, the nature of marketing has changed a lot mainly because of the emergence of so many media tools capable of communicating with end users in an effective manner. One of the highly efficient and effective marketing communication tools that has gained immense popularity and acceptance in the global business environment is in the form of social media (Albrecht, 2006). Social media helps in connecting with different people in an easy and hassle free manner along with communicating wide arrays of messages in a simple and convenient manner. In the United Kingdom, almost two-third (65%) of the population has used Facebook, followed by YouTube (50%), and Twitter (23%). This shows that the acceptance level of using these social media is quite high among British people. Marketers too have realised the importance of social media and have been using them to promote their business products and services in a well planned and easy manner (Alderson, 2009). In the context of marketing communication, it becomes all the more important to deliver the messages to consumers in a clear and transparent manner along with enhancing the frequency and acceptance of the messages (Blanchard, 2011). Social media helps in connecting with large number of people along with spreading the message in a fast manner that further helps in communicating with consumers in a very fast and efficient manner. The major purpose of the research is to analyse and assess the role of social media as a mode of market communication in the United Kingdom (Alderson, 2009).For this purpose, the focus will be on the analysis of different social media tools and overall acceptance and usefulness in terms of enhancing the marketing appeal of different organisations in the UK. In this regard, the researcher has formulated the research aim and objectives being discussed further (Lovett, 2011). 1.2: Research Aim The primary aim of the research is to analyse and assess the role of social media as a mode of market communication in the UK. In order to achieve this proposed research aim; the researcher has formulated few research objectives discussed as follow. 1.3: Research Objectives The research objectives are as follow: To analyse the role of social media as a mode of market communication by comparing with other market communication tools To assess the usefulness and benefits of using social media tools in enhancing the market communication To identify the advantages and disadvantages of using social